I'm an award-winning marketer with agency and in-house experience who lives to help brands, companies and creators tell compelling stories. And stories about those stories.
More specifically, I endeavor to develop teams, individuals, and campaigns that drive action by making people feel something. Because when all is said and done, that's the only way to attract, retain, forge enduring relationships with, and drive evangelism among customers (a.k.a., people just like you and me) for life. And when we really get it right, that thing they feel stays with them forever.
My heroes are authenticity, curiosity, and craft.
My foes are apathy, closed-mindedness, and the path of least resistance.
Experience
Brand, Marketing and Creative Consultant
Reid Armbruster Consulting
Feb. 2026 – Present • New York Metropolitan Area
I help clients craft compelling GTM, brand, and marketing narratives that make people feel real things and drive them to take real action across every touchpoint.
Sr. Director, Brand and Content Marketing
Audible (an Amazon company)
Apr 2017 Newark, NJ
Director and Sr. Director, Digital Comms and Social Media
Audible (an Amazon company)
Aug. 2014 – Apr. 2017 • Newark, NJ
Director, Marketing and Content
Sysomos
Feb. 2014 – Aug. 2014 • New York, NY
Associate Director, Marketing Communications
Razorfish
Nov. 2011 – Feb. 2014 • New York, NY
Creative Consultant and Team Copy / Editorial Lead
Razorfish
Nov. 2008 – Nov. 2011 • New York, NY
Creative Director
50,000feet
Sept. 2004 – Oct. 2008 • New York, NY
Writer and Senior Writer
VSA Partners
July 2000 – Sept. 2004 • New York, NY
Assistant Account Executive
Ketchum
Apr. 1999 – July 2000 • New York, NY
Education
NYU Stern School of Business
M.B.A.
Studied brand strategy under Scott Galloway
Princeton University
B.A., English
Clients
When I was on the agency side... Mercedes-Benz Google Harley-Davidson IBM MINI Cooper McDonald's BMW
Awards
Over the years
Cannes Cyber Lions shortlist, the Effies, and others (The One Show, Communication Arts, Creativity mag., Audie Awards, Creative 32 Annual, ID magazine)